The motivation to undertake a research focusing on the entrepreneurial education offered to the creative fields’ students in Nordic and Baltic countries stems from the observations made by network members both in higher education institutions as well CCIs ecosystem in general for almost a decade. These in – and out of class observations, intensive courses as well as discussions, encounters, formal interviews, written reports and feedback all hint that there are significant gaps between several binary pairs: educators’ expectations – students reality, anticipated learning outcomes – subjective learning outcomes, policy agenda for CCI – market and education reality, EU-funding aims – contribution of funded projects. Beginning with the student’s self development and all sorts of classroom situations, throughout entrepreneurial education philosophy and pedagogical approaches toward the larger picture of CCIs in Nordic-Baltic region and finally to the EU funding measures (as part of EU policy) we are deconstructing traditional understanding of the creative entrepreneurship introducing more ecological approach towards this topic which allows us also to look beyond Estonian context. As knowledge ecology we believe the societal tasks of university to be: improving the circulation of knowledge, enhancing human understanding, developing the public sphere, injecting principles of openness, rigour & criticality into public debates and working with a concern for the whole Earth. (Barnett, 2016). The aim of the research activity is to thoroughly analyze existing entrepreneurial course in Nordic-Baltic countries, analyse patterns, best practices but also recognize areas of improvement. Additionally, we explore the outcomes of international research and development programmes and cooperation projects on arts education and entrepreneurship (e.g. Erasmus LLP, INTERREG, Nordplus) to explore the broader context and trends of arts entrepreneurship education. We claim that the core of CCI growth and development relies not in the creative enterprises established and developed by people with business background but in the entrepreneurially oriented artists and art managers. We will map the current entrepreneurial education for arts students in Nordic-Baltic region, the special programmes, curriculas, as well as mindset and attitudes of educators and discovered there is a prevailing approach to prepare students to match the needs of the current context rather than shaping the future of CCI. Academia seems to have followed the need of the CCI as a market and developed the entrepreneurial education accordingly. We think, that the key action now should be creating an educational concept that will allow students to deepen their awareness and critical analysis of what is happening in the market, in the society, in their own mindset and allowing them to learn and then lead the future CCI market as it emerges. The novelty of the project is to bring up a new perspective on entrepreneurial education that is no longer sufficient in contemporary Cultural and Creative Industries realities.